Simple scheduling,
automatic invoicing.
Appointment booking, automatic invoicing, and accounting sync — all in one place. Built for service businesses that want to spend less time on admin.
14-day free trial. No credit card required.
Everything you need to run your business
From booking to invoicing to accounting — Swell handles the admin so you can focus on your clients.
Online booking page
Share your link and let customers book appointments 24/7.
Invoicing
Automatically create and send invoices via Wave.
Calendar sync
Appointments sync automatically to your Google Calendar.
Wave integration
Invoices and accounting sync directly with Wave.
Email notifications
Automatic confirmations, reminders, and follow-ups.
Team management
Add staff, set individual schedules, and manage availability.
How it works
Up and running in minutes, not hours.
Set up your services
Define your appointment types, durations, prices, and availability. Takes about five minutes.
Share your booking link
Send customers to your online booking page. They pick a time and enter their details.
Invoice automatically
Invoices are created in Wave when appointments are booked. You focus on the work.
Simple, transparent pricing
14-day free trial. No credit card required.
Starter
For solo practitioners getting started.
- 1 staff member
- 5 appointment types
- Unlimited bookings
- Online booking page
- Email notifications
- Wave invoicing
- Google Calendar sync
Professional
For growing teams that need more.
- Everything in Starter
- Unlimited staff
- Unlimited appointment types
- Wave integration
- Recurring appointments
- Team management
- Custom notification schedules
Frequently asked questions
How does the free trial work?
You get full access to all features for 14 days, no credit card required. At the end of the trial, pick a plan to continue.
How does invoicing work?
Swell creates invoices in Wave automatically when appointments are booked. You get paid through Wave's built-in payment options.
Which calendars do you sync with?
We sync with Google Calendar. Appointments you create in Swell automatically appear on your Google Calendar.
Can customers reschedule or cancel themselves?
Yes. Customers get a link in their confirmation email to manage their appointment. They can reschedule or cancel on their own without contacting you.
Do you support recurring appointments?
Yes. You can set up weekly, biweekly, or monthly recurring appointments. Individual occurrences can be skipped or paused as needed.
What email notifications do customers receive?
Customers receive a confirmation email when they book, a reminder before their appointment, and notifications if anything changes. Reminder timing is configurable.
Can I require approval before a booking is confirmed?
Yes. You can set any appointment type to require staff approval. You'll get an email when a new booking comes in, and the customer is notified once you approve.
Can I add custom intake forms?
Yes. You can create intake forms with custom questions and attach them to any appointment type. Responses are collected during booking and saved with the appointment.
Do my customers need an account?
No. Customers book through your public booking page without creating an account. They receive confirmation and reminder emails automatically.
Can I cancel anytime?
Yes. There are no long-term contracts. You can cancel your subscription at any time from your account settings.
Ready to simplify your scheduling?
Start your 14-day free trial today. No credit card required.